Date: Tuesday, March 16, 2010
Who says print is dead? Learn how interactive media and print are coming together to create new, cutting-edge integrated marketing campaigns.
Join us on March 16 as Philip Warbasse of Warbasse Design, demonstrates how 2-dimensional barcodes, commonly referred to as QR Codes, are being used to tie the “real” world (printed pieces from newspaper ads to napkins) to the “virtual” world (the Internet, a text message, a song, a video, etc.). The possibilities are endless and Philip will lead with examples of work in the entertainment and retail industries. He will also give some valuable tips for creating and managing your own 2D barcode integrated campaigns, from business cards to outdoor signage.
After this meeting, you’ll see print as a “facilitator” in integrated marketing campaigns. You’ll also be up-to-speed on the latest in 2D barcode and mobile marketing. So don’t be surprised if, by the end of the meeting, you have a few clever ideas of your own for future interactive print campaigns.
Invite your creative, interactive, marketing and account services co-workers; after all, it’s an integrated world that we now live in! Don’t miss out, as this will be our last program meeting for the season.
At this meeting, experience live examples of QR Codes (like this one) with your smartphone (iPhone, Blackberry, Android, Palm, etc.). Before the meeting, download a QR reader for your phone. Text apala to 368674 to receive a text message with download links.
When?
Date: Tuesday, March 16, 2010
6:00pm Hors d’oeuvres, No-host bar
7:15pm Program
Where?
Luxe Hotel Sunset Boulevard
11461 Sunset Blvd., Los Angeles, CA 90049
Luxe Terrace and Luxe I & IV
Valet parking: $6.00
How?
$35 Members/Students prepaid ($45 at the door) $45 Non-Members prepaid ($55 at the door)
Reservations due by March 12, 2009.
Cancellations after March 12, 2009 will not be refunded or credited towards a future event.
