This month’s newsletter includes:
Yesterday there were elections in many states across this fabulous United States of America. We get a chance to exercise our freedom by casting our vote. Do your clients have the freedom to “cast” their vote your way?
Focus Point #89: Have a buddy!
Read the full newsletter at: http://www.groeneconsulting.com/Newsletter/2010.06/
Congratulations to each of these individuals for continuing a tradition of excellence that remains at the core of the Los Angeles graphic arts community. We are proud to have them represent all of us as APALA members dedicated to the craft of print.
Production Achievement Award Nominees Paula Eisel, IW GROUP Lynne Gullo, FOX HOME ENTERTAINMENT Rachel Dallas-Noble, SAATCHI & SAATCHI Traffic Achievement Award Nominees Sylvia Gutierrez, DEUTSCH LA, INC. John Lance, IMPRESS COMMUNICATIONS Raul Padilla, SAATCHI & SAATCHI Rising Star Award Nominee Janet Chu, DEUTSCH LA, INC. President’s Award Recipient for exceptional volunteer service to the APALA Leslie Groene, GROENE CONSULTING Industry Spirit Award Recipient for exceptional contributions in furthering the interests of the print production and traffic community Ira Fast, PENN Lifetime Achievement Award Recipient for exceptional contributions to the graphic arts industry and in recognition of accomplishments over the lifetime of their career Jim Hahn, COLORGRAPHICS, INC. The final award presentations, including the announcement of the Production, Traffic Achievement Award and Rising Star winners, will take place the evening of Friday, May 21 at the Westin Bonaventure Hotel, Downtown Los Angeles.
This month’s newsletter includes:
Here We Go Again! I can not count the number of times that I have heard sales people(and sales managers) tell me that they have lost a big account though on fault of their own.
Focus Point #88: Celebrate your wins.
Read the newsletter at: http://www.groeneconsulting.com/Newsletter/2010.05/
To opt-in to our mailing list, email leslie@groeneconsulting.com
This month’s newsletter includes:
Focus Point # 87: Stay up when you’re selling!
Read the newsletter at: http://www.groeneconsulting.com/Newsletter/2010.04/
To opt-in to our mailing list, email leslie@groeneconsulting.com.
Please mark your calendar for the 2010 Advertising Production Association of Los Angeles’ Achievement Awards.
Date: Friday, May 21, 2010
The Westin Bonaventure
404 South Figueroa Street, Los Angeles, California 90071
Q: I’m somewhat new to sales. I’ve been able to secure many appointments with new prospects. I get an opportunity to provide pricing, but then I don’t get any farther and I can’t seem to close the sale. Can you give me some tips for turning these prospects into clients?
A: There are no secrets to closing a prospect and creating a client. You must make sure you’ve built a strong relationship first. This will help you “read” prospects in terms of timing and their desire to give you business. Many sales reps fail to ask for the order and wait for the prospect to offer business to them. We need to focus on moving the prospect along a sales cycle that starts with the introduction and ends in revenue collection. The sales cycle can vary depending on your industry, but there isn’t much difference from industry to industry. Make sure you set up the correct steps to move this target from a prospect into a client.
Advertising Production Association of Los Angeles (APALA), Advertising Production Association of Orange County (APAOC) and Printing Industries Association, Inc. of Southern California (PIASC) invite you to a spectacular event at the Bonaventure Hotel in downtown L.A. on April 27, 2010.
Date: Tuesday, April 27, 2010
Time: 6:00 p.m. – 9:00 p.m.
Westin Bonaventure Hotel
404 S. Figueroa Street, Los Angles, CA 90071
Parking: $10.00 self-parking, after 5:00 p.m. $16.00 valet parking, after 5:00 p.m.
Room: Pasadena Room
PrintSC will be a full-day event beginning with lunch and the PIASC Print Excellence Awards Program, that includes an awards presentation where the top printing companies receive awards for their very best work produced in 2009. Linda Bishop, Business Development Manager, of Kodak Graphic Communications, will be the keynote speaker. The afternoon’s agenda will four different seminars/workshops designed for Production Managers, Project Managers, Art Directors, Graphic Designers, and Marketing Executives. Subjects are as follows: How to Select a Vendor for Web-enabled Printing, The Mailing Game: How to Maximize the Effectiveness of Your Mailing Piece, Integrated Marketing Companies Using Personalized URLs and Sustainability…Understanding its Impact On Our Industry.
The day will wrap up with the Vendor Showcase where participants can roam the aisles and catch up with all the latest technology and gather samples from our many exhibitors. Come join us whether it is for the entire day or part of the day and network with friends and colleagues,find a new vendor and grow your knowledge all in one day. PrintSC is the place to be!
If you have any questions or need additional information, please feel free to call the APALA office at 818/558-7148.
This month’s newsletter includes:
How are you doing so far this year?
Focus Point # 86 – Reward yourself on a regular basis.
Leslie quoted in Selling Power newsletter: Give Boring the Boot
To opt-in to our mailing list, email leslie@groeneconsulting.com.
Date: Tuesday, March 16, 2010
Who says print is dead? Learn how interactive media and print are coming together to create new, cutting-edge integrated marketing campaigns.
Join us on March 16 as Philip Warbasse of Warbasse Design, demonstrates how 2-dimensional barcodes, commonly referred to as QR Codes, are being used to tie the “real” world (printed pieces from newspaper ads to napkins) to the “virtual” world (the Internet, a text message, a song, a video, etc.). The possibilities are endless and Philip will lead with examples of work in the entertainment and retail industries. He will also give some valuable tips for creating and managing your own 2D barcode integrated campaigns, from business cards to outdoor signage.
After this meeting, you’ll see print as a “facilitator” in integrated marketing campaigns. You’ll also be up-to-speed on the latest in 2D barcode and mobile marketing. So don’t be surprised if, by the end of the meeting, you have a few clever ideas of your own for future interactive print campaigns.
Invite your creative, interactive, marketing and account services co-workers; after all, it’s an integrated world that we now live in! Don’t miss out, as this will be our last program meeting for the season.
At this meeting, experience live examples of QR Codes (like this one) with your smartphone (iPhone, Blackberry, Android, Palm, etc.). Before the meeting, download a QR reader for your phone. Text apala to 368674 to receive a text message with download links.
When?
Date: Tuesday, March 16, 2010
6:00pm Hors d’oeuvres, No-host bar
7:15pm Program
Where?
Luxe Hotel Sunset Boulevard
11461 Sunset Blvd., Los Angeles, CA 90049
Luxe Terrace and Luxe I & IV
Valet parking: $6.00
How?
$35 Members/Students prepaid ($45 at the door) $45 Non-Members prepaid ($55 at the door)
Reservations due by March 12, 2009.
Cancellations after March 12, 2009 will not be refunded or credited towards a future event.
This month’s newsletter includes:
The Girl Scout Cookie! Revisited….
Focus Point #85 – Keep up to speed on the latest business tools.
To opt-in to our mailing list, email leslie@groeneconsulting.com.
